eLEND Solutions is a FinTech company catering to the automotive space. They offer a vendor-neutral API-based middleware solution for connected retail. eLEND Solutions was founded in 2003. They are based out of Foothill Ranch (Lake Forest) in California. They assist automobile dealers and lenders in making their automobile buying process more modern with real-time lender-match financing offers. By providing products for credit in a digital form, identity verification, matching with lenders, and deal structures eligible for funding, eLEND Solutions closes the divide between shopping and contracting.