Shoreline Harley-Davidson is a family-owned, Gold Bar & Shield award-winning dealership in West Long Branch, NJ, led by Asa and Sandy Murray. Backed by a 50-year legacy of excellence on the Jersey Shore, we offer a massive inventory of new, pre-owned, and certified pre-owned motorcycles across all major categories. Our welcoming, bilingual team provides a zero-pressure purchasing experience with straightforward financing options, exclusive military incentives, trade-in evaluations, and expert support from our dedicated Service, Parts, and MotorClothes® departments.