Vertera Financial was founded to offer what the traditional financial world often overlooks: real relationships, personalized guidance, and values-aligned service. \"Vertera,” from the Latin vertere—to turn, to change, to transform—reflects how we help clients move forward with clarity and confidence. Based in Chicago's North Side, our community's diversity and inclusivity shape the way we serve—with care, authenticity, and trust. We partner with Fidelity for custodianship, ensuring unmatched security, scale, and integrity, and collaborate with Kestra Financial for boutique agility and institutional-grade tools. At Vertera, technology is the foundation, but relationships are the difference.